Ever wonder about the differences between RFID, NFC, and QR code technology? Here is a quick 1-minute introduction with ways this technology is used in the print and promotional products industry.
RFID – RADIO FREQUENCY IDENTIFICATION
There are different types of RFID systems. Each system has different features, capabilities, and evolving variables. We see this technology in the label industry. RFID labels include an embedded RFID chip. An RFID reader and an IT system are needed for this data transmission. This technology can operate from a distance without direct line-of-sight. This is an excellent solution for inventory management, tracking of shipments, and prevention of product theft.
RFID wristbands enhance security, streamline operations, and improve user experience at events and festivals.
Because this technology can be used by those with bad intentions, RFID blocking exists to protect personal and financial data. This is offered in print media and promotional products such as credit card sleeves, wallets, backpacks, and more.
NFC – NEAR FIELD COMMUNICATION
NFC technology offers one-way and two-way communication options. This is a valuable technology for both B2B and B2C business models. Most smartphones and tablets are NFC technology enabled. All it takes is a tap of your device to a chip-embedded product to transfer data. NFC chips can be embedded into practically anything. This wireless data transfer technology is growing within the print, promotional products, and apparel industries. The possibilities are endless!
QR CODE – QUICK RESPONSE CODE
QR codes are two-dimensional printed bar codes. The size is mostly dependent on the distance of the audience scanning the code. QR codes can be created in different colors and shapes, and your logo can be included. They are scanned with a camera app on a smartphone or tablet, directing you to a digital link to obtain data. This is an easy and quick way to transmit information. What are some ways you’re using QR codes as a part of your marketing?
